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Speed and responsiveness of a web site depends equally on technical issues and on design. In the last few years, Netscape and other browsers have introduced a host of advanced features such as JavaScript, animated GIF images, frames, tables with tinted cell backgrounds, typefaces and multi-column text. These features should not impose a heavy penalty in access time and their judicious use will make the site more appealing and easier to navigate. However, automated web design tools often use these features in such a way that slows access and frustrates the user. It is essential to apply quality assurance to the page generation process as well as content and presentation.
cluedup home page The Contents of web pages are crucial to overall speed. Most people connect to the Internet by modem. Even at its maximum speed, a modem takes at least 5 minutes to receive the pages of a web site with about 30 photographs. Web sites with no graphics are fast but often have no user appeal. The solution is to compress the graphics, use collections of smaller images instead of large ones, and try to reuse graphics to improve speed.

The process of loading is important too. If the user is faced with a blank screen while data is being loaded, he/she is likely to form a negative attitude. There should be some textual information on the screen to keep the user's attention while graphics are being downloaded.

[text written in early 1997 with minor changes since]

Web Sites reside on servers that are connected to the main Internet exchanges via links of varying capacity -- from 56 kilobits per second to 45 megabits per second and beyond. A fast connection ensures quick access and avoids user frustration.

For sites that rely on databases to provide content, the speed of database access and data processing becomes the crucial factor. Use of advanced techniques involving middleware (software that acts as the link between the web pages and the database) can overcome speed bottlenecks.