Hypersuasion Overview

Hypersuasion is aimed at building lasting relationships between publishers and audiences. To achieve this goal we have developed a system that is way ahead of the curve in concept and capabilities.

We do not rely on technical excellence alone. We constantly monitor trends in Internet user expectations, email publishing and online marketing.

We provide a complete service package. We can develop bulletin layouts and graphics in text, html, flash or acrobat formats. Alternatively we can provide sample templates and assistance, or convert layouts supplied by our clients.

Remote access to information is all that is remote about our service. We meet our clients face-to-face and work to ensure the success of their campaigns. Regular meetings allow us to discuss progress and find ways to improve audience satisfaction.

The summary below is just a shortlist of the capabilities of the highly adaptive system. We customise the system for each client and include only the functions that are needed for the client's campaigns. This simplifies management and reduces the time spent on bulletin production.

Features Summary

Content Customisation

Hypersuasion produces personalised email bulletins with customised contents. Hypersuasion combines subscriber's choices with publisher's targeting to create a dynamic, ongoing relationship.

contacts choose the information they receive
publisher targets information to contacts
each bulletin contains fully personalised and customised contents that can be completely different for each contact

Bulletin Format

Hypersuasion supports the full range of email formats, selectively applied according to subscriber's choices and publisher's policies.

bulletins can be designed as simple letters
bulletins can be designed as multi-column web pages
bulletins can be sent as text or html, or both in the same message
all types of binary files can be attached to the bulletins
multimedia content can be embedded in bulletins

User Interaction and Surveys

Web-based forms or fields in the email allow users to change their details and preferences and send feedback to the publisher. Simple or complex web-based surveys can be conducted among the whole subscription base, any subgroup or altogether separately from bulletin subscription.

registration and feedback pages are custom-made and publisher-branded
single-click access from bulletin to web-based preferences page
alternative password-protected access to preference page
contents of selection pages, including personal details and preferences, are fully customised
new surveys easily set up with multiple-choice or typed-answer question

Integration and Data

The system stores all information in scalable relational databases. Data can be imported and exported, or set up for exchange in real time with other information management systems.

rapid deployment
full integration with existing web sites
database can scale up in size and access frequency

Returns and Replies

The service can process all replies to email bulletins. Replies sent from autoresponders (such as receipts and out-of-office messages) are discarded. Returns due to dead email accounts can be used to update the database. Genuine replies from contacts can be forwarded to the publisher.

no time wasted dealing with returns and autoreplies
messages from contacts are not ignored

Management System

Editing and compiling bulletins takes place through a standard web browser. Staff collaborate in real time on editing and user management tasks.

real groupware system, with different roles and access rights allocated among the staff
high availability, secure system