Hypersuasion enables associations, clubs, charities and all other membership organisations to send information to their members on both regular and occasional bases.

Hypersuasion can be used effectively for ongoing campaigns or urgent appeals. The publisher can target specific groups with personalised and customised email correspondence and follow the results.

The service gives organisations a dynamic view of members' preferences for information and the services they are interested in.

Hypersuasion can also be configured to allow members to contribute information, both to the administration and for wider publication among the whole membership.

Associations, organisations and clubs cover a wide variety of activities. What is special about them is that an ongoing relationship with the membership is already in place. Organisations maintain this relationship by providing information on events, services and campaigns.

For these organisations, Hypersuasion is a better publishing medium than the web. People do not regularly visit specialised web sites and would miss new developments unless they are informed directly.

Hypersuasion can work at different levels to help organisations keep in touch with members. It can send regular bulletins and newsletters by email as well as one-off announcements.

It also allows organisations to maintain a two-way contact channel with members. Members can participate in surveys and polls and make suggestions.

Members can add a friend to the subscriber list using the 'recommend a friend' feature.

Appeals are easy to organise and more likely to succeed as the system can send follow-up correspondence in a short span of time.