Hypersuasion enables e-business sites to reach out to visitors with regular news of products, services and offers.

What sets Hypersuasion apart is that visitors can choose the type of products they prefer and, at the same time, site managers can target information to selected groups of users.

Access to up-to-date user preference statistics allows the site to evolve in response to its visitors wishes.

User profiles can be enhanced through one-time surveys, each with a new set of questions.

The ultimate key to success for e-business web sites is turning occasional visitors into customers and maintaining a loyal user base.

To attract repeat visits, many web sites send mass emails to their visitors.

Some send the same general newsletter to everyone. A newsletter that covers everything is often too long and few bother to read it.

Others send short one-off announcements. These can be way off the mark if they are not targeted to the right group of contacts.

Hypersuasion can send emails to thousands of contacts in text and HTML formats. But in addition to personalising the email with the contact's information, it can send a different content to each recipient.

Readers are encouraged to choose their interests and customise the newsletters they receive by just a few clicks. The next newsletter will contain only the information that the reader wants.

By putting readers in control, Hypersuasion spreads a sense of ownership and participation and encourages regular site visits.