Hypersuasion enhances external and internal corporate communications.

Internally, it streamlines the flow of information within companies, saves time and improves efficiency.

The system allows information providers to target relevant information to selected groups of users. Recipients can also choose the type of information they prefer, if this capability is required.

The management system allows allocation of roles of editor, publisher and list manager to different members of staff according to corporate policies.

Externally, Hypersuasion can be used for information bulletins targeted at investors, partners, and customers. It can also send sets of documents in any digital format to groups of recipients according to different selection criteria.

Online bulletins have enhanced communications on corporate intranets, but they have not stemmed the proliferation of internal emails, the so-called email deluge.

The amount of time spent reading the information and archiving emails is a common cause for concern.

Hypersuasion is an ideal platform for compiling and publishing online newsletters. Information officers can collaborate on a bulletin and publish it on the intranet without any knowledge of HTML.

Yet Hypersuasion can go much further. It can target documents or pieces of information to subsections of staff.

Information providers contribute their messages to the bulletin and indicate which piece of information should go to which group of staff. When published, each member of staff receives a customised bulletin containing only items that applies to her.

Information is noticed and acted upon promptly when only relevant information reaches the staff. Productivity is improved as no time is lost sifting through information that may not concern the reader.